Marketing Collateral (Print & Digital)
(PEI Group, 2020–2025)
Below is a selection of sales decks, brochures, print ads, and digital marketing collateral created between 2020–2025 across PEI Group’s events and membership products. This work includes assets designed for web and email use, alongside print materials — all supporting B2B marketing campaigns, client engagement, and internal presentations. Each piece was crafted with clarity, flexibility, and brand alignment in mind, contributing to campaign outreach and sales enablement
across multiple platforms.
Interactive digital deck showcasing Responsible Investor brand portfolio — created for seamless navigation and client-facing use.
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Trifold pocket size print brochure to promote Membership service during events
Membership Welcome Pack brochure
Magazine ad
Variety of magazine ads
Digital marketing collateral for website and email use
Interactive brochures created for digital distribution. Designed with accessibility in mind, the layout uses web-friendly typography, modular sections, and brand-aligned visuals tailored for on-screen reading.
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Digital slide deck to present onsite during the event
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Digital Ad Campaigns
(Selected work from 2018–2025)
A collection of digital assets used to support product launches, subscription services, and event marketing campaigns — spanning display ads, social graphics, email visuals and responsive landing pages.
Most examples were created during my time at PEI Group, except one – responsive B2C landing page developed during my agency years as part of an integrated campaign that also featured print materials I designed.
Carousel ad for LinkedIn
Email banner for mobile
Email banner for desktop
Custom made responsive design and front-end development for leads generating website.
Independent Consumers Guide marketing campaign. The full campaign consisted of 3 pieces – printed Consumers Guide book, newsprint adverts and this website. I designed and produced all 3 pieces, implementing cohesive style throughout and communicating same message across different platforms. Printed Consumers Guide book can be found under section Print advertising & Editorial.
Print advertising & Editorial
(Agency and freelance work, 2015–2019)
A collection of print advertising and editorial design created during my time at an advertising agency and through freelance projects. This includes direct mail campaigns, newspaper and magazine ads, as well as editorial layouts produced in my role as a freelance newspaper designer. The work spans B2B and B2C, often requiring fast turnaround, precise layout, and strong visual hierarchy within established brand guidelines.
