— PROJECT TYPE
Digital product launch /
cross-brand campaign
— ROLE
Lead designer – concept, design, asset creation, iconography
— DATE
2023
Discover Platinum was a full-funnel digital marketing campaign created to launch Infrastructure Investor’s premium data content subscription service.
The campaign included a new landing page, a series of responsive email templates, and a comprehensive sales deck -all designed with a consistent visual identity and scalable components.
Built initially for Infrastructure Investor brand, the campaign was later replicated across seven brands within PEI Group. This case study highlights the core creative execution and adaptations across platforms and audiences.
This campaign reflects my ability to lead end-to-end creative across multiple digital touch points – building scalable systems that support user engagement, internal enablement, and cross-brand consistency.
The centrepiece of a campaign was a landing page - infrastructureinvestor.com/discover-platinum – designed to communicate key benefits of the Platinum subscription service. Built as a dynamic prototype and brought to life with a modular layout, custom icons, and embedded interactive Infogram elements to enhance clarity and engagement.
Custom iconography developed to support key value propositions — used consistently across landing page, email campaign and sales deck.
Embedded Infogram modules added a layer of interactivity and data clarity, helping users explore the product’s value with ease.
Core promotional email designed for the Infrastructure Investor brand, highlighting key features of its premium database content offering. Built with a responsive, modular layout, the campaign was easily adapted across seven PEI Group brands, maintaining consistent messaging and visual identity while allowing for tailored brand styling.
Visuals below showcase adaptations for three additional brands as representative examples.
Digital sales deck (selected pages below) created to support direct client outreach and internal training. Built as an on-screen presentation to align with the campaign’s tone and brand goals.
