— PROJECT NAME

Infrastructure Investor

Global Summit (II Global Summit)

— ROLE

Lead designer on full visual campaign

— DATE

2021 – 2024

Infrastructure Investor Global Summit is the flagship annual conference in PEI Group’s events portfolio. I served as lead designer from 2021 to 2025, shaping the event’s brand and visual campaigns across digital, print, and large-scale onsite channels. This case study focuses on 2021–2024. For 2025’s updated brand system and execution, see the separate project page.

Each year’s campaign began with a carefully selected hero image, visually treated to reflect a core infrastructure theme. I then developed custom graphics — the key creative element distinguishing IIGS from other portfolio events — and applied them consistently across all touch points, from digital ads to event signage. While working within a limited corporate brand palette (mainly green), I used these graphics to introduce creative flexibility within a strict visual system.

Over this four year span, the event’s identity evolved in response to major organisational changes:

• - A full company rebrand (PEI Group logo update)
• - Launch of membership products (prompting “Network” logo inclusion from 2023)
• - Foundations laid for a full brand decoupling in 2025 (explored in the next case study)

These changes were pivotal, and I played a key role in interpreting and implementing each shift, ensuring the visual identity remained strong, strategic, and coherent through every stage of growth.