— PROJECT NAME
Infrastructure Investor
Global Summit (II Global Summit)
— ROLE
Lead designer on
full visual campaign
— DATE
2025
As lead designer, I was responsible for branding, visualising, and delivering a complete experience for the Infrastructure Investor Global Summit 2025 — a flagship four day global conference and the #1 event in global infrastructure investing.
The 2025 event hosted 2,693 attendees, 136 sponsors, and 560 companies from 55 countries, generating a total sponsorship value of $11.8 million.
This is the cornerstone event for the Infrastructure Investor membership product and the largest conference across the PEI Group events portfolio — involving multiple stakeholder groups, global teams, and strong, often conflicting opinions.
My role required navigating complex conversations, presenting creative solutions, and ensuring consistent brand application across all stages — from initial concepts to large scale onsite execution. I collaborated closely with marketing, operations, membership, sponsorship, and client relationship teams while balancing tight campaign schedules and print deadlines.
The 2025 campaign introduced a new decoupled branding system, where the Global Summit served as the parent identity for seven individual Forum events held over the four-day programme.
I developed a set of eight distinct key visuals by curating and visually treating stock imagery — each aligned with a specific infrastructure theme and designed to work together as a cohesive visual system.
The typography system was restructured to accommodate varying Forum name lengths while maintaining hierarchy, brand recognition, and clarity across all applications — digital, print, and onsite experience.
Branding
Print ads
Double page spread magazine ad
Magazine ad
Bellyband magazine ad
Brochure
Digital ads
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VIP Direct mail campaign – sponsorship outreach
As part of the 2025 IIGS sponsorship marketing strategy, I designed a premium direct mail campaign targeting high-value VIP partners. The centrepiece was a co-branded luggage tag gift, created in partnership with Aspinal of London, a luxury accessories brand.
To elevate the unboxing experience, I designed a custom box inspired by a boarding pass, visually linking the travel theme with the global scale of the event. The box served both as a functional holder for the luggage tag and a symbolic invitation to the summit.
This campaign offered a tactile, high-impact moment in the sponsor journey – combining elegant design with strategic messaging to reinforce the value of partnership.
Onsite experience & signage execution
The final stage of the campaign focused on the onsite visual experience and branding. A significant portion of work involved preparing signage for the event venue — the Hilton Hotel in Berlin — a large and complex space requiring detailed planning to ensure all signage was functional, technically accurate, and visually cohesive with the overarching brand identity.
Over a span of three months, I led the production of more than 100 assets, working closely with two supporting designers. The deliverables included a wide variety of formats across both print and digital, such as:
• Staging graphics
• Desks and sponsor lounges
• Pull-up banners and light boxes
• Vinyl wraps, lift doors, and stair branding
• Charging stations and handouts
• Maps, directional signage, badges, rubbish bins, and more.
Every item was designed to work together as part of a unified brand experience, both visually and logistically. Even the custom photo frame, visible in many of the event photos, was a bespoke element crafted as part of the campaign.
